"Ye are the salt of the earth: but if the salt have lost his savour, wherewithal shall it be salted?...Ye are the light of the world. A city that is set on a hill cannot be hid... Let your light so shine before men, that they may see your good works, and GLORIFY your Father which is in heaven." (Matthew 5:13-16)
Fear is a temporary motivator whereas love, on the other hand, can make you do crazy things. When you are introducing Jesus to people think of it this way, you are asking them to marry Him for eternity. Let's bring it back home, imagine a brother who believes a certain sister is their prospective future wife, then he goes up to her and says 'Hey, I want you to cook for me, wash my clothes, clean the house, have children for me and homeschool them, will you be my wife?' Though those are some of the duties of a wife, the lady even in her sleep will obviously turn down that type of proposal. However if the brother promises to love her, to provide for her, to carry out the priestly roles in the home and all the sweet things, she will be drawn to him and because of the love she will be more than willing to cook, clean and to submit to him.
Likewise, when we think EVANGELISM! we should bare in mind that, people don't care what we know until they know that we care for them. We should, like Jesus did, build friendships first, we should mingle with them, learn of their interests, their worries, share in their joys and sorrows. Only then can we successfully introduce them to our Jesus. Evangelism and personal witnessing doesn't have to be a chore, it doesn't have to be something that is awkward, it doesn't have to be a burden. It can be a part of your life that is so natural, so much that, you can't help but be the LIGHT, you can't help but be the SALT. People will be able to spot you simply because you are in contrast with darkness.
A final thought, if Jesus is your friend and has made a difference in your life, then you know enough to introduce Him to a friend. By being the LIGHT, the SALT, consistent in your Christian walk, you have the ability to turn strangers into friends - Friends for JESUS!!!
Oh, to be like Jesus more!